+1 (877) 727-4007 x701 info@p2pteam.com

Who We Are

Experience-based professionals delivering strategic market development and medical communication solutions

  

Unique healthcare communication experts, applying real-world experience and effective next practices to meet the evolving challenges of the healthcare industry.

 

 

“I skate to where the puck is going to be, not where it has been.”

—Wayne Gretzky

“I skate to where the puck is going to be, not where it has been. ”
—Wayne Gretzky

What We Do

Innovative strategic healthcare solutions delivered by an experienced team of Global scientific and commercial experts for multiple phases of a product / portfolio lifecycle.

Whether it’s early stage development, pre-launch, or lifecycle management, Phase 2 Phase Strategy partners with our clients to help navigate through the complexities of today’s evolving healthcare communication environment to achieve short, mid, and long-term goals.

01

Design and Implementation of Market Development / Medical Communication Strategies

  • Scientific / Product Platforms
  • Competitive Landscape
  • Value Proposition 
    (Clinical and Economic)
  • Market Access Support
  • External and Internal Workshop Design and Facilitation

02

Publications Strategy

  • Primary Data
  • Review Articles
  • Consensus /
    White Papers
  • Slide Modules

03

Identifying, Developing, and Engaging a Network of Thought Leaders

  • Identification / Mapping (Global, National, Regional)
  • Advisory
  • Engagement
  • Ad-Hoc

04

Medical Association and Congress Management

  • Advisory Boards
  • On-site TL engagement
  • Association/Society engagement
  • External Communications

05

External Communication Programming

  • Symposia and Innovative Programming
  • Digital Outreach
    and Social Media
  • CME Guidance

06

Strategic Response / Emerging Market Issues

  • New Products / Pipeline
  • Guidelines
  • Competitive Intelligence / Monitoring
  • Healthcare Policy

07

Lifecycle Management

  • Opportunity Assessment
  • Business Modeling
  • Issues Management

“Start with the end in mind.”
—Stephen R. Covey, The 7 habits of Highly Successful People

“Start with the end in mind.”
—Stephen R. Covey, The 7 habits of Highly Successful People

Who Engages Us

Our services are most valued by individuals and teams in the healthcare industry who:

  • Desire to educate, improve healthcare professional knowledge, and improve patient care
  • Aim to maximize the impact of strategic communication initiatives to differentiate their products and their company within the competitive market
  • Require immediate expertise to reach short, mid, and long-term goals critical to clinical, medical affairs, commercial objectives

What Our Clients Say

Results and Action

“Phase 2 Phase Strategy’s ability to understand our product, market, and organizational needs. Combining this with strategic expertise in KOL development and scientific communications has resulted in specific and tangible action steps from our advisory boards”

High Quality Initiatives

“I consider Phase 2 Phase Strategy to be not just another agency, but strategic partners who we can trust to deliver high quality initiatives while representing our best interests. I highly recommend their organization to others who are looking to achieve great results from effective and professional firms.”

Excellence in Launch Preparation / Market Development

“The P2P team always demonstrated an uncompromising intention to challenge and demand commitment to data driven decisions supported by customer input. They have a relationship with key thought leaders globally which allowed us to understand the clinical and economic challenges and define product profiles to satisfy the medical need.

Launch preparation has been a particular strength of P2P Strategy as they understand the requirements of the market in terms of generating value propositions supported by robust clinical and health economic programs.

It is a pleasure working with P2P Strategy as they are totally committed to advancing improvements in patient health.

Professionalism and Excellence

“I worked with Mark and the broader Phase2Phase team over a number of years at both a Global and US level. His strategic insights and guidance helped us build and execute effective communication strategies focused on both the disease and brand. This was implemented across a variety of channels including Congresses, ad boards and digital avenues where Mark’s relationships and planning supported the brand immensely. Their professionalism and flexibility made them great to work with.

Contact Us

Ready to get started? Call…
+1 (877) P2P-4007 x701

Have a question? Drop us a note…

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